When customers can’t touch, let HAQM product videos convince them

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In the HAQM store, shoppable videos showcase products in action. They appear prominently in the main media block on product detail pages and can show a product’s size, features, and functionality. Shoppable videos can create an engaging experience for customers that static images simply can’t match. In fact, product detail pages with shoppable videos saw an average 23.8% increase in sales compared to those without videos.¹

Whether demonstrating functionality, showing an unboxing experience, or highlighting key features, shoppable videos help HAQM customers make better purchasing decisions. The outcome? More delighted buyers and fewer product returns.

In this article, you’ll learn:

• Benefits of HAQM product videos
• Step-by-step instructions for adding shoppable videos to HAQM listings
• Technical requirements and specifications for shoppable videos
• Tips for creating effective shoppable videos
• Real-world examples of effective shoppable videos

Benefits of HAQM product videos for your business

Adding product videos to listings can help show products in action, build customer confidence in purchasing decisions, and increase visibility across the HAQM store.

Show products in action

Product videos give customers a dynamic view of products in action—something static images simply can’t provide. Shoppable videos, a type of product video, appear in the main media block on product detail pages and can help customers make purchasing decisions by showcasing products in an engaging way.

Build customer confidence

Shoppable videos capture attention by showing products in action. They appear above the fold—what shoppers see when a webpage first loads without scrolling. These videos are placed in the main media block next to images on product detail pages, exactly where purchasing decisions happen. They build customer confidence by demonstrating features static images can’t convey, helping buyers better understand products while keeping them engaged with your listing.

Increase visibility across the HAQM store

Shoppable videos provide multiple visibility opportunities:

• On product detail pages in the main media block
• In the videos section of product detail pages, below the fold, or where shoppers must scroll to see
• In search results when customers browse the HAQM store

This visibility can help products gain attention throughout the customer journey, creating more opportunities for discovery and conversion.

Learn more benefits of adding video to a product listing

How to add shoppable product videos to HAQM listings

You can upload videos using two tools in Seller Central: Upload and Manage Videos or the Image Manager.

Upload and Manage Videos

To add a product video using Upload and Manage Videos:

1. From the main menu in Seller Central, select Catalog, then Upload and Manage Videos.
2. Select Upload video. Upload your video file in a recommended format: .mov or .mp4.
3. Fill in the required fields:
   
   1. Title: Enter a title for your video.
   2. ASINs: Enter the product HAQM Standard Identification Number, or ASIN, where you want the video to appear. Toggle the Include ASIN(s)’ product variations switch if you’d like the video to appear in product variation listings.
   3. Video type: Select the type of video you’re uploading: Product overview, Unboxing, How-to, Setup, Troubleshooting, Brand story, or Other.
   4. Brand association and Language of video: Use the drop-down menus to choose the brand association and the video’s language.
   5. Thumbnail: Review the auto-generated thumbnail or upload your own.
4. Select Submit.

Use Upload and Manage Videos

Image Manager

Alternatively, you can add videos using the Image Manager:

1. From the main menu, select Catalog, then Upload images.
2. In the left pane, select the product for your video.
3. In the right pane, select the Videos tab.
4. Toggle the Include ASIN(s)’ product variations switch if you’d like the video to appear in product variation listings.
5. Fill in the required fields:
   
   1. Title: Enter a title for your video.
   2. Video type: Select the type of video you’re uploading: Product overview, Unboxing, How-to, Setup, Troubleshooting, Brand story, or Other.
   3. Brand association and Language of video: Use the drop-down menus to choose the brand association and the video’s language.
   4. Thumbnail: Review the auto-generated thumbnail or upload your own.
6. Select Submit.

Use the Image Manager

You can add up to 4 shoppable videos to any ASIN. HAQM will review your video to ensure it meets community guidelines. Once approved, videos typically appear on product detail pages within three days.

Technical requirements for shoppable videos

Before creating and uploading shoppable videos, know the specifications that ensure proper display and review approval.

File specifications

• Formats: In .mov or .mp4 format
• Resolution: Up to 1080p—highest available quality recommended
• File size: Maximum 5 GB
• Length: Between 1 and 12 minutes
• Thumbnails: System-generated or custom—.jpg, .png, .gif, or .bmp format under 5 GB

Display requirements

For shoppable videos to appear in the main media block of product detail pages, the product must have fewer than six images. The most recently uploaded video gets priority in the display order. Videos typically appear within three days after approval.

Troubleshoot issues

If your video isn’t appearing on the product detail page:

1. From the main menu in Seller Central, select Catalog, then Upload and Manage Videos and search for your video.
2. Check the video status. If it shows “Published” but isn’t visible, verify that there are fewer than six images for that product.
3. If the status shows “Rejected,” select Manage to view the rejection reason.

Note: During holiday seasons, review times may reach seven business days. Plan for seasonal promotions.

Learn how to troubleshoot common video upload issues

Tips to create effective shoppable videos for HAQM listings

Creating effective shoppable videos requires as little as a smartphone and basic planning to help convert shoppers into buyers.

The video upload process takes only minutes through Seller Central. You can also use the same shoppable video across related product listings and across global HAQM stores, which saves more time.

Keep it simple and focused

Shoppable videos work best when they’re straightforward and highlight key benefits quickly. A simple product overview video showing your item in use is often all you need. Most successful videos are just 30 to 90 seconds long and highlight the most important feature in the first 5 to 10 seconds.

Here are some video formats to consider for your shoppable video:

• Product overview
• How-to demonstration
• Quick unboxing
• Basic setup instructions

Show your product honestly

Many customers appreciate authentic content over professional production value. Show your product in everyday settings. You don’t need elaborate sets or perfect lighting—just clear visibility of your product from a few different angles.

Apply basic optimizations for more effective results

These basic optimizations can help make your videos more effective:

• Opt for good lighting: Natural lighting—near a window during daylight—or a basic ring light can make your product clearly visible. A simple, uncluttered background also keeps the focus on your product rather than distractions.
• Add simple text: Some customers watch videos without sound, so include basic text overlays for important information. This practice ensures your message reaches all customers, even when watched with the sound off.
• Pick a captivating thumbnail: Your video’s thumbnail is the first thing customers see in search results. Select an image that clearly showcases your product’s key benefit.

Follow these steps for making a product video

Examples of effective shoppable videos

Study these successful examples to improve your own shoppable video strategy. Each demonstrates techniques you can apply to your products, regardless of your production budget or category.

LEGO

LEGO’s 30-second video showcases their Minecraft Baby Pig House set #21268, helping parents understand the product. Apply this approach by creating short, focused videos that quickly demonstrate how your product works. For toys and games specifically, show both the assembly process and finished result to help customers visualize the experience. Videos like this have helped the Toys category achieve a 32.7% average sales lift.¹

Watch: LEGO video

Pembrook

Pembrook’s 32-second video demonstrates their Light Compression Socks, effectively addressing sizing and comfort concerns. If you sell apparel or wearable items, focus your videos on showing fit, comfort, and sizing context to reduce returns. Notice how this straightforward approach contributed to the Apparel category’s impressive 30.5% average sales lift.¹

Watch: Pembrook video

Olanly

Olanly’s 29-second video places their Chenille Bathroom Rug in a realistic bathroom setting. Create videos that show your home products in actual use environments to help customers understand scale and placement. This contextual approach has helped home products achieve a 26.7% average sales lift.¹

Watch: Olanly video

Nutrafol

Nutrafol presents their Clear Skin Nutraceutical in just 26 seconds, efficiently communicating key benefits and usage instructions. For consumable or beauty products, focus your videos on clearly explaining how to use the product and what results to expect. This direct communication style has helped beauty products achieve a 25.8% average sales lift with video.¹

Watch: Nutrafol video

Study these examples for your category. Each video answers common customer questions in under 35 seconds through visual demonstrations rather than excessive explanation. Identify your customers’ top questions and create videos that show—not tell—the answers.

Add shoppable videos to your HAQM listings today

Shoppable videos showcase products in action, build customer confidence, and increase visibility across the HAQM store. They help customers make more informed purchasing decisions while creating multiple touchpoints throughout their shopping journey.

Don’t let your products stay static. Show them in action by uploading a shoppable video today.

*A Professional selling plan is $39.99 a month + selling fees. Learn more
¹HAQM internal data, 2024