HAQM selling stats

Data visualization charts and graphs

Looking for insight on the HAQM selling experience? Look no further. We’ve compiled stats on sales, brands, tools, and programs.

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HAQM customers

At HAQM, we always start with the customer. We partner with sellers to provide them with an amazing shopping experience.

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Seller Spotlight: Power Practical
On a mission to find practical solutions to everyday problems, Caleb found an online niche for a lighting solution for camping enthusiasts.

Independent sellers

Independent sellers improve product selection, prices, and the overall customer experience. While each seller story is unique, our goal is always the same: support seller growth and success.

  • More than 60% of sales in the HAQM store come from independent sellers—most of which are small and medium-sized businesses.
  • In 2023, US-based sellers sold more than 4.5 billion items—an average of 8,600 items every minute.
  • In 2023, US-based sellers averaged more than $250,000 in annual sales.
The best year we ever had with my cousin reselling our products, we made maybe $40,000. Then we launched our store with HAQM in the second week of November of 2021. In 2022, we did $96,000 in sales. That’s phenomenal! Now my question is, what do I got to do to do half a million with HAQM this year?
Kelly Schexnaildre
CEO, Merfs Condiments

Brands in the HAQM store

Thinking about launching a brand with HAQM? Brands help customers identify new products and can be a great way to grow your business.

I’ve actually been really impressed—and kind of surprised, quite frankly—at how much HAQM has helped us build the brand; not just on HAQM, but outside of HAQM.
Matt McCauley
Founder, Hope & Henry

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    Seller Spotlight: New Republic
    For New Republic, dipping into HAQM has proven distribution doesn’t define a brand—its story does. Adding HAQM as a sales channel has only grown the customer trust the New Republic brand is built on, and landed some stylish shoes in more closets.

    Prime Day

    We’re excited to celebrate Prime Day each year and offer resources and guidance so sellers can maximize the opportunity.

    HAQM tools, programs, and services

    Our selling plans come with a package of tools and services that sellers use to launch, manage, and grow their businesses. We also offer optional tools and programs to transform the selling experience.

    • Shipping with Fulfillment by HAQM (FBA) costs 70% less per unit than comparable premium options offered by other US fulfillment services.
    • According to a 2022 benchmarking report, sellers and other advertisers who used Sponsored Products campaigns through HAQM Ads spent 13%-79% less per click compared to alternatives. 1
    • Subscribe & Save products with a 10%-15% discount can drive up to a 1.8X increase in sales conversion on average.
    • Basic A+ Content can encourage repeat purchases and increase sales by up to 8%.
    • In 2022, HAQM and our third-party partners lent $2.1 billion to sellers.
    • Sellers who purchased shipping labels through Veeqo saw 20% fewer late deliveries on average from HAQM orders.
    • On average, Buy with Prime increases the chance of an off-HAQM customer purchase by 25%.
    We realized we needed a new customer channel, and we needed some logistical support that was a lot more robust than what we had.
    Jeannell Darden
    Founder & CEO, Moisture Love

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      Seller Spotlight: Hadley Designs
      Becca found there wasn’t enough to go around when her invitation business took off. With the help of HAQM, she and her husband Josh were able to scale quickly and reach a larger audience.

      Ready to sell with HAQM?

      Learn how to get started

      Pro Tip
      Check out these ecommerce start guides
      Whether you’re looking to start a new brand or increase ecommerce sales, here are some resources to help support your path to success.

      Find profitable product ideas

      Build an online store

      Source products

      Fulfill orders

      Get product reviews

      *A Professional selling plan is $39.99 a month + selling fees. Learn more

      1Sellics. HAQM Advertising Benchmark Report 2022. Accessed June 6, 2023. http://perpetua.io/resources/reports/amazon-advertising-benchmark-report-2022/
      Mickey Toogood
      Mickey Toogood
      Mickey Toogood is a Sr. Content Marketing Manager at HAQM. He’s passionate about connecting sellers with ecommerce opportunities. He also loves books, travel, and music.