Seller University offers a wide range of content—videos, webinars, and PDFs. You can find content on YouTube and Seller Central (login required).
Here are the top 10 videos from the past year.
1. Get an overview of HAQM selling
Want a crash course on the basics of selling in the HAQM store? Watch our 5-minute overview to get an intro to account creation, product listing, order fulfillment, and payments. You’ll also learn about common tools and programs like HAQM Brand Registry, Fulfillment by HAQM (FBA), and the Account Health dashboard.
Want a deeper dive on HAQM selling? Try our 30-minute overview and beginner’s guide.
2. Explore HAQM Seller Central
Take a tour of Seller Central, your one-stop-shop for selling in the HAQM store. Review tools, programs, resources, and settings, and understand access by seller type and brand status.
3. Review brand selling benefits
Do you own a brand? Explore the benefits of HAQM Brand Registry, a free program that can help you build your brand and protect your intellectual property. Learn how registered brands enhance product detail pages, access added protections, and activate additional selling tools and programs to build their business.
4. Learn how to list products
Listing your products is one of the first steps you’ll need to complete in order to sell in the HAQM store. Use our overview to learn what you need before you list, how to match offers, and how to create product detail pages both one at a time and in bulk.
5. Price your products
We use several key concepts to organize and support pricing in the HAQM store. Use our introduction to find out what a competitive price, lowest price, and Featured Offer are. You’ll also get an overview of how sellers set static prices and apply dynamic pricing rules to their products.
6. Increase your chances of becoming the Featured Offer
The Featured Offer is the prominent offer on an HAQM product detail page with Add to Cart and Buy Now buttons. Use our overview to explore requirements, strategies, and tools that can help your offer become the Featured Offer in the HAQM store.
7. Choose a fulfillment option
You have two basic options when it comes to fulfilling customer orders: you can fulfill them directly or take advantage of the Fulfillment by HAQM (FBA) program. Use our overview of FBA to understand how the program works and whether it’s right for your business.
8. Understand your Account Health
Every HAQM seller has access to an Account Health dashboard in Seller Central. The dashboard helps you meet performance targets and comply with key HAQM policies. Use our overview to understand customer service and shipping performance, as well as your overall Account Health rating.
9. Consider advertising tools
Many HAQM sellers use ads to help them attract more customers. HAQM Ads offers several tools and can help you build a successful advertising strategy. In our overview, you’ll learn about cost-per-click (CPC) options like Sponsored Products, Sponsored Brands, and Sponsored Display. You’ll also find out about video and audio ads.
10. Getting started with HAQM Global Selling
If you’re looking to expand your reach to customers around the world, HAQM Global Selling can help. The Global Selling program lets you take advantage of HAQM’s network to offer products to customers in our stores around the world. If you’re wondering if Global Selling is the right fit for your business, this video can help you decide and get started.
Want more tips and training? Visit Seller University in Seller Central (login required). Check regularly for new and updated trainings.
*A Professional selling plan is $39.99 a month + selling fees. Learn more
