Sell more with the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
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What is the New Seller Guide?
Backed by data science, the New Seller Guide’s set of brand, logistics, pricing, and promotional services are designed to fuel the growth of new sellers and help established sellers expand to new HAQM stores worldwide.
Sign up for a Professional selling account, then complete the following steps in your first 90 days:
Sign up for a Professional selling account, then complete the following steps in your first 90 days:
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Use Fulfillment by HAQM (FBA)
Use Multi-Channel Fulfillment (MCF)
Create Lightning or Best Deals
Create HAQM Coupons
If you're a brand owner, you should also:
Enroll your brand in HAQM Brand Registry
Enroll products in HAQM Vine
Create Sponsored Brands ads
Enhance your listings with A+ Content
While exploring these services, you can enjoy over $50,000 in New Seller Incentives.
1HAQM internal data, FY2023, US store
Brand Registry
Protect and build your brand
Enroll your brand in HAQM Brand Registry to unlock a suite of brand-building tools and protection benefits for your intellectual property.
10% back on your first $50,000 in branded sales See all
HAQM’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.2
A+ Content
Increase sales with better listings
Use A+ Content to add videos, enhanced images, and product-comparison charts to your listings. Run A/B tests on your content to see what drives the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.3
3HAQM internal data
On average, brands have found HAQM Vine helped grow initial product sales by more than 15%.4
4HAQM internal data
Automate Pricing
Stay competitive with dynamic pricing
With Automate Pricing, you create pricing rules and apply them to your products, then the free tool automatically adjusts your prices to help you stay competitive and increase your chances of becoming the Featured Offer.
"Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled."
Bryce Calcutt, LBIntegrity
Bryce Calcutt, LBIntegrity
Fulfillment by HAQM
Outsource shipping, returns, and customer service
With Fulfillment by HAQM (FBA), you can store products in HAQM's network of fulfillment centers. We’ll then pick, pack, and ship orders and provide customer service and returns. You can also use Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own website or other sales channels using your FBA inventory.
$100 off shipments into the HAQM fulfillment network See all
Shipping with FBA costs 70% less per unit than comparable premium options offered by other US fulfillment services.5
Advertising
Drive discovery for your products and brand
Create Sponsored Products and Sponsored Brands ads that appear in the HAQM store, and only pay when customers actually click your ads. You can also encourage sales with Lightning or Best Deals or HAQM Coupons.
$50 credit to create HAQM Coupons See all
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.6
6HAQM internal data
Get started with over $50,000 in incentives
Get 10% back on branded sales
Enroll your brand in HAQM Brand Registry to unlock:
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit for HAQM Vine

Advertise, fulfill, and grow with confidence
All new Professional sellers can access:
$100 off shipments into the HAQM fulfillment network using the HAQM Partnered Carrier program
$200 credit toward fulfillment costs when you use HAQM Global Logistics
Free storage and customer returns with automatic enrollment in the FBA New Selection program
10% off fulfillment costs on the first 100 units shipped with Multi-Channel Fulfillment (MCF)
$50 credit to create Sponsored Products or Sponsored Brands ads
$50 credit to create HAQM Coupons
New Seller Incentives
Service
Incentives
Requirements
Fulfillment by HAQM (FBA) incentives
$100 off shipments into the HAQM fulfillment network
Use the HAQM Partnered Carrier program to send eligible products into the HAQM fulfillment network within 90 days of listing. Credit expires after one year. Learn more
$200 credit for fulfillment costs
Use HAQM Global Logistics to send eligible products into the HAQM fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Free storage, liquidations, and customer returns with automatic enrollment in the FBA New Selection program
Send eligible new-to-FBA products into the HAQM fulfillment network within 90 days of listing for automatic enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have HAQM split and send inventory to multiple fulfillment centers
Send eligible products into the HAQM fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time. Exemption expires after one year. Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time. Learn more
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the HAQM fulfillment network within 90 days of listing. Incentive expires after one year. Learn more
Advertising incentives
$50 credit
Create a Sponsored Products or Sponsored Brands campaign for an eligible product within 90 days of listing. Credit will appear in the HAQM Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days. Learn more
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more
Start selling today
Sell with a trusted brand that offers a suite of programs and tools to help you succeed.
Just have a few items to sell?
*A Professional selling account is $39.99/month + selling fees. Learn more