Growth Opportunities
Take the guesswork out of growing your business
Get data-driven insights and customized recommendations for the products you sell with HAQM. Then take immediate action to boost the launch of a new product, improve performance for your existing catalog, or reduce operating costs.
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Why Growth Opportunities?
Find your top opportunities
Growth Opportunities provides ranked recommendations for individual products across multiple HAQM tools and programs. That means you can identify and complete tasks with the greatest potential impact on your sales.
Optimize discovery, conversion, and cost
Find opportunities tied to your business objectives. Identify new products and advertising strategies, or zero in on listing improvements and operational efficiencies. Recommendations are refreshed daily.
Take immediate action
With Growth Opportunities, each recommend task is one click away. Find the right opportunity using page views, sales rank, and other data, then review the potential impact and take action—all from a single dashboard.
Tools and programs included in Growth Opportunities
"There are so many different components underneath the umbrella of growth opportunity, and this dashboard helps you identify the areas where you need to focus."
Craig Barnell
Founder & CEO, Fishers Finery
Ready to get started?
Step 1
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller. We recommend using a Professional selling plan so you can take advantage of a full range of tools and programs.
Step 2
Explore recommendations
Access the tool anytime by selecting Growth, then Growth Opportunities from the Seller Central main menu.
If you’re new to Growth Opportunities, we recommend exploring the Top 50 opportunities tab first. Then explore each opportunity type: Sell New Products, Improve Sales, Reduce Cost, and Drive Traffic. You can also use Custom ASIN Lists and the “Search by ASIN” feature to find recommendations for specific products.
Review the rank and potential impact of recommendations, then explore page views, conversion rates, sales rank, inventory count, and other data and insights.
If you’re new to Growth Opportunities, we recommend exploring the Top 50 opportunities tab first. Then explore each opportunity type: Sell New Products, Improve Sales, Reduce Cost, and Drive Traffic. You can also use Custom ASIN Lists and the “Search by ASIN” feature to find recommendations for specific products.
Review the rank and potential impact of recommendations, then explore page views, conversion rates, sales rank, inventory count, and other data and insights.
Step 3
Start growing
To take action on a recommendation, simply select the task within it and follow the prompts. Then return to the tool to review and complete other recommendations. Check back daily for new opportunities.
Frequently Asked Questions
How much does Growth Opportunities cost?
Growth Opportunities is a free tool. There’s no cost for reviewing recommendations, though there may be costs associated with completing certain recommended actions.
How does Growth Opportunities estimate the potential sales lift of a recommendation?
We apply a machine-learning algorithm to estimate the potential sales lift a product could have gained if you had taken the recommended action for it 90 days ago.
Why don’t all of my products have recommendations?
We only display the highest priority recommendations in the Growth Opportunities tool. That means certain products won’t have recommendations. But you can still enroll eligible products in programs and take advantage of relevant tools and services when a product doesn’t appear in Growth Opportunities.
How are recommendations generated?
We generate a customized list of recommendations for your business based on a variety of factors, including our assessment of the sales potential of your products and the sales lift experienced by other selling partners after completing recommended actions for similar products.
What does “HV” and “HP” stand for when it appears in Growth Opportunities?
Products with an “HV” badge in Growth Opportunities are considered “high value.” They are the top 10% of your products measured by sales or number of customer views. These products are already important to your business, and keeping them optimized can be important to your growth.
Products with an “HP” badge in Growth opportunities are considered “high potential.” They are identified using the past performance of similar products in the HAQM store. These products have a high probability of generating high-potential sales if you optimize them by taking the actions recommended.
To learn more about “HV” and “HP” products, as well as the opportunity types and metrics in the tool, go to Growth Opportunities and select Learn more.
Products with an “HP” badge in Growth opportunities are considered “high potential.” They are identified using the past performance of similar products in the HAQM store. These products have a high probability of generating high-potential sales if you optimize them by taking the actions recommended.
To learn more about “HV” and “HP” products, as well as the opportunity types and metrics in the tool, go to Growth Opportunities and select Learn more.
Start growing your business with HAQM
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*A Professional selling account is $39.99/month + selling fees. Learn more
