Guide to Brand Registry roles

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After enrolling in HAQM Brand Registry, you can use Brand Registry roles to affiliate other HAQM accounts with your brand. You can use roles to give other Brand Registry accounts access to user-permission settings. You can also give HAQM selling accounts the ability to unlock tools and programs for creating branded product listings, running branded promotions, and much more.

There are two different sets of Brand Registry roles: protection roles and selling roles. What’s the difference? How do they work, and what are the step-by-step instructions for assigning them? In this post, we’ll answer these questions and more. Let’s dive in:

• What are Brand Registry protection roles?
• How do you assign protection roles?
• What are Brand Registry selling roles?
• How do you assign selling roles?

What are Brand Registry protection roles?

A protection role defines the relationship of a Brand Registry account with a brand and enables protection benefits. Those benefits include tools like Report a Violation, which can be used to notify HAQM of suspected counterfeits and other types of infringement.

There are three types of protection roles: Rights Owner, Administrator, and Registered Agent.

Rights Owner

The Rights Owner role is automatically assigned to the account of a trademark owner who successfully enrolls a brand in Brand Registry. Accounts with this role have access to the Report a Violation tool and other protection benefits. The Rights Owner role can be updated anytime by a brand Administrator.

Administrator

Like the Rights Owner role, the Administrator role is automatically assigned to the account of a trademark owner who successfully enrolls a brand in Brand Registry. Accounts with this role can manually assign and update protection and selling roles for a brand. That includes assigning the Administrator role to additional Brand Registry accounts so that a brand has more than one.

Registered Agent

The Registered Agent role is for third parties who have authorization from a trademark owner to report suspected IP violations on behalf of a brand. They have access to the Report a Violation tool. A brand Administrator can manually assign and update the Registered Agent role for affiliated Brand Registry accounts.

Learn more about protection roles (Seller Central login required)

How do you assign protection roles?

An Administrator can assign protection roles by following these steps:

1. Log in to your Brand Registry account.
2. Hover over the gear icon at the top of the page, then select User Permissions. From the User Permissions tool, select Invite a user to your brand.
3. Enter the email address for the Brand Registry account you want to affiliate, as well as the contact’s name and preferred language.
4. Select the brand you want to affiliate with the contact.
5. Choose the store where the contact will sign in to access their Brand Registry account.
6. Check the boxes next to the role or roles that you want to assign to the contact.
7. Select the Send invitation button.

The contact will receive an email that they can use to accept the invitation. With the Administrator role, you can use this process to invite as many contacts to a brand as you’d like.

Note that to receive an invitation, the contact must first have a Brand Registry account. If they don’t have one, ask them to create one. If they have an HAQM selling account, they should create a Brand Registry account with the same credentials they use to log in to Seller Central. Using the same username and password links a user’s selling and Brand Registry accounts.

Administrators can return to the User Permissions tool anytime to review and manage roles:

• Find a list of pending invitations by selecting Open invitations.
• Accept or reject a request, if someone has reached out proactively to request a role assignment.
• Update an affiliated Brand Registry account by selecting the Manage button next to the account, then adding or removing access using the check boxes.

Log in to assign protection roles

Manage HAQM Brand Registry protection roles

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Manage HAQM Brand Registry protection roles

Learn how to affiliate additional Brand Registry accounts with your brand in order to assign roles that provide access to protection tools and administrative controls.

What are Brand Registry selling roles?

A selling role defines the relationship of a seller with a brand and can be assigned to a selling account to unlock eligibility for brand selling benefits. Those benefits include Brand Stores and A+ Content, which can help brands boost awareness and conversion for their products. A selling role also gives a seller the ability to create new listings for a brand.

There are two types of Brand Registry selling roles: Brand Representative and Reseller.

Brand Representative

The Brand Representative role is for internal, first-party sellers who are directly employed by the brand. When a trademark owner uses the same credentials to create their Brand Registry and Seller Central accounts, this role is automatically assigned to their Seller Central account after they successfully enroll their brand in Brand Registry. The Brand Representative role can also be manually assigned by a brand Administrator to additional selling accounts. It unlocks the full suite of benefits available to a brand within the Brands section of the Seller Central main menu. Those benefits include programs and tools that can surface potentially sensitive information and data about a brand, like HAQM Brand Analytics. So be sure to use discretion when assigning this role.

Reseller

The Reseller role is for external, third-party sellers who are authorized to sell a brand’s goods and services in the HAQM store. It can be manually assigned by the brand Administrator to distributors, manufacturers, or others who have a selling agreement with the brand and an HAQM selling account. The Reseller role unlocks brand selling benefits, but on a limited basis. For example, this role doesn’t grant access to Brand Analytics. This restriction helps protect the brand’s private information while allowing eligible third parties to create new listings, promote the brand’s products, and more.

Learn more about selling roles (Seller Central login required)

The availability of Brand Registry benefits can vary based on the countries or regions where you want to sell, but each selling role unlocks eligibility for tools and programs to help list, manage, and promote products. These include:

• A+ Content: Enhance product detail pages with videos, shoppable comparison charts, and more.
• Brand Stores: Build an immersive, multi-page shopping experience with a dedicated ecommerce storefront.
• Sponsored Brands: Run cost-per-click (CPC) ads to bring more visibility to a brand’s offerings.

Eligible Brand Representatives can test product detail page content, create virtual bundles, offer subscription-based savings for customers, and more. If you qualify for Transparency and Project Zero, enrolling in these programs can help protect you and customers from counterfeits and other types of IP infringement.

Explore brand selling benefits

How do you assign selling roles?

The Administrator for a brand can use these steps to assign selling roles:

1. Log in to your Brand Registry account and hover over Manage on the Brand Registry homepage, then select Manage selling accounts.
2. Select the Connect a selling account button.
3. Choose the type of selling role (Reseller or Brand Representative) that you want to assign.
4. Specify the selling account you’d like to connect. Either select your own account from the dropdown list, or select Other account. If you select Other account, provide a merchant token for the seller. A merchant token is a unique identifier that the seller can find in their selling account.
5. Choose the relevant brand, then select Connect a selling account.

This will send an invitation to the seller via email. After the seller accepts the invitation, the selling role will display as active in the Connected tab of the Manage selling accounts page.

If you have the brand Administrator role, you can invite as many selling accounts as you’d like. You can also review and manage the brand’s open invitations and assigned selling roles by returning to the Manage selling accounts page anytime. If a seller proactively requests brand selling benefits, their request will appear on the Requests tab of the Manage selling accounts page, where the Administrator can assign or decline requests.

Log in to Brand Registry to assign selling roles

Assign and manage Brand Registry roles

With user permission settings and roles, you’re ready to affiliate accounts and allow trusted contacts to start unlocking a suite of brand-building tools and protection benefits. Once you’ve assigned roles, you and your team can work together to:

• List new products individually and in bulk
• Increase brand visibility using advertising solutions like CPC ads
• Connect with customers and expand your reach

We also recommend signing up for a Professional selling plan to make use of the full range of benefits available to sellers in the HAQM store.

*A Professional selling plan is $39.99 a month + selling fees. Learn more